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Storytelling
Link love for the cover story of B2B Marketing this month on storytelling. At Berkeley PR we have been banging on about storytelling for ages now and this article is well worth a read. Mainly because...
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Berkeley PR welcomes Lucy Karsten….and then goes out for lots of beers
Yesterday was QRM (quarterly review meeting) day in the Berkeley PR office. These are legendary days and nights out and anyone who works (or has worked) at Berkeley PR will have fond memories or funny...
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#PR – Ask the experts
I have run a series called meet the media on this blog for a number of years and have had the fortune of being able to discuss the relationship between PR and the media with some high profile and...
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I work for the award winning Berkeley PR
It is always a bit bonkers after returning from a break and last week was no different. A million and one emails and little chats about this or that with staff and clients but I am just about back on...
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A new year and the opportunity for a new start?
My PR agency, Berkeley PR, is recruiting after another record busting year. We are looking for communication professionals at all levels – account directors, account managers, senior account...
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Byte Night Thames Valley 2013 – fancy joining us?
Yesterday morning I joined the board for Byte Night Thames Valley. It would be very easy to say it was the free bacon sandwiches that tempted me to the meeting but the truth is that I am very excited...
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Shouting about coverage on Vine
I like Vine. I like the concept and in particular, I like how fun it is and simple to use. I believe Vine will do the same for video case studies that Twitter did for blogs. How can you tell a story in...
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What questions to ask before you start any research for PR?
I sat in on a meeting yesterday with Dr Cherry Taylor from Dynamic Markets where she re-introduced the business to me and their services that they offer. This isn’t anything new as suppliers always...
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How to manage change in the PR world
The PR world is always evolving. It is one of the many reasons that I love working in it. At Berkeley PR we have recorded fabulous levels of growth both in terms of turnover and staff which is always...
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Berkeley PR nominated for 3 EMEA Gold SABRE awards
I love Barcelona. It is one of my favourite cities in the world. Climate, food, architecture, atmosphere, the place has a great vibe (and their football team isn’t too bad either). But I haven’t been...
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PR Week top 150 2013 – Berkeley PR up 22 places!
The PR Week top 150 2013 came out this week and despite some agencies choosing not to enter each year it is still widely regarded as the most authoritive pieces of analysis of the British PR and comms...
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PR recruitment: Are you a Rooney or a Woodgate?
At Berkeley PR we have hired a string of senior new staff over the past few months. I often feel that this is a bit like when a football team spends big on a new star striker. Regardless of what you...
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Reading Byte Night – what a success!
On Friday I participated in Byte Night. As a member of the Thames Valley board I have eagerly awaited the day since I first signed up back in March, and it didn’t disappoint. For those of you who don’t...
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Simple ideas have more impact
I was re-reading Jon Steel’s book Perfect Pitch (worth reading) the other day and wanted to share a quick passage that I particularly like. Simple ideas have more impact than complicated ideas. They...
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The most important thing to remember when venue checking
A colleague of mine was checking a potential venue last week we might be using and I sat down and asked for a list of the things she was going to review. We went through the normal stuff such as...
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@PRCA_UK Awards 2014 – just call me the judge!
I am delighted to have been asked to become a judge for the forthcoming PRCA awards. Being passionate about our industry, it will be great to be part of the process that celebrates the brilliant work...
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Last few places available for @thedataIQ Talent awards
Big data is obviously growing. Fast. As a result, the Institute of Direct and Digital Marketing (IDM) has set up a charitable trust to encourage more graduates to embrace this industry as a career....
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What do you think of the new @berkeleypr website?
A fear most PR consultants have is that their client will utter the following words ‘we have a new website. Can you write a press release?’ I actually just shuddered as I wrote that.. So I’m not...
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Delighted to be one of the #PRWeekJudges this year
It is award season and I am delighted this year to have been invited to join the judging panel for the PRWeek Awards 2014. I am proud of the work our industry does and to have any input into rewarding...
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Free tool for helping with rapid responses
My colleague Alex created this simple Netvibes account for monitoring the news across our core B2B/tech press. It gathers the tech RSS feeds from the analyst community, nationals, and top tech...
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